Installs measure events
Installation counts include installation events during the selected period, including reinstalls. Uninstalls count uninstallation events. Net installs is installs minus uninstalls in that period. These numbers describe event activity, not necessarily the total number of installed shops.
An uninstall is not automatically a billing cancellation
Installation events and subscription state answer different questions. Review a merchant's history before interpreting an uninstall as lost recurring revenue. Changes in paid contracts and actual charges provide additional context.
Paying shops put revenue in context
PartnerKits Paying shops counts distinct merchant shops with a positive sale during the selected period. It is a period-based measure and differs from the current active subscription count, which can include free and trial contracts.
Build a short review routine
Start with the app Overview. Compare revenue and net installs, inspect recent activity, then open Customers when a change needs context. Use Reports for daily breakdowns and source definitions. Check synchronization coverage before concluding that the business itself changed.