revenuemrrshopify-app-analytics

Shopify app revenue, MRR and net earnings: three different views

Understand what each number represents before comparing your Shopify app's recurring commitments and actual sales.

October 24, 2026

Revenue is a period flow

PartnerKits Revenue reports actual app charges captured for the selected period. Usage-based charges can contribute to revenue even when they are not recurring commitments. Refunds and adjustments are presented separately.

MRR is a current commitment snapshot

MRR normalizes current captured managed-pricing recurring commitments to a monthly amount. Annual plans are divided by twelve. Free plans, trials, one-time charges and usage charges are excluded. Unsupported or missing contract data is not inferred from old payments.

A large one-time payment can increase period revenue without increasing MRR. An annual subscription can produce a large payment in one period while contributing only its monthly normalized commitment to MRR.

Net earnings reflect deductions and adjustments

Net earnings use captured Partner sales and signed adjustments. They account for reported sales deductions, but do not subtract hosting, payroll, tax or other operating costs. They are not the same as accounting profit or the amount deposited in your bank account.

Compare like with like

Use the same currency and time range for period revenue and earnings. Read snapshot metrics as current captured state. Check coverage before interpreting a missing number or a sudden change.

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